Save the world by IMing with Windows Live Messenger

Mar 3, 2007

Thanks to a new charity drive started by Microsoft, IM-obsessed teenagers can now tell their parents that by staying online, they’re helping charities like the Sierra Club, Unicef, and the National AIDS Fund. The initiative, called I’m, is centered around a unique little gimmick: start a conversation in Microsoft’s Windows Live Messenger software with the word “I’m,” and Microsoft will donate a (small) portion of Messenger’s advertising revenue to one of its partner charities.

But it’s not quite as simple as you might think. First of all, the “I’m” campaign is tied to the Windows Live Messenger software, so users of multi-platform IM software like Trillian (as well as other instant messaging clients) aren’t included in the deal. Additionally, you need to alter your “display name” with a text code that indicates what charity you’d like your “I’m” proceeds to go to.

And lastly, Microsoft’s generosity only applies when you use “I’m” to start a conversation–i.e. when you open up a new window and start gabbing away.

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