Google has knocked Microsoft from its pedestal as the world’s top-ranked brand, according to findings released on Monday. The rankings, compiled by market research firm Millward Brown, also put Google ahead of well-established brands like General Electric, No 2; Coca-Cola., No 4; Wal-Mart Stores, No 7; and IBM, No 9.For Google, which ranked No 7 a year ago, the jump to the top underscores how quickly the web search leader has become an everyday name. The company uses relatively little advertising, instead relying on word-of-mouth promotion. The top-ranked brand from a non-US-based company was China Mobile, which dropped a spot but still came in at No 5.

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