Imagine Communications Group today launched a new broadband service in Ireland based on WiMax, wireless technology, supported by Motorola and Intel. With an initial investment of some €100 million, the service is currently available in greater Dublin, Wexford, Sligo, Tralee and Athlone, with plans for rapid expansion.

Though concentrated in population areas initially, the service will be rolled out to “small towns and rural communities” at a rate of “15 new WiMax areas per month”. It will also create up to 200 much needed jobs in Ireland.

WiMAX (Worldwide Interoperability of Microwave Access) is a standards-based wireless technology for providing fast, last-mile broadband connectivity to homes and businesses and for mobile wireless networks. The technology offers high-speed wireless data connections over a theoretical range of up to 30 kilometres, with a real-world range of about five to eight kilometres.

Unlike other wireless technologies it does not require line-of-sight. WiMAX offers both increased range and download speeds comparable to, and in some instances surpassing, Wi-Fi (802.11x), which is intended to provide coverage over small areas.

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